Client Brief

PROJECT MANAGEMENT

Project Title: Think Before You Type
Project Type: Global Issue Awareness
Job/Purchase No.: 9
Brand: D&J
Company: MHCC
Agency(s): D&J
Briefing Date: 4/17/2009

Client Team
Jack Schommer

Agency Team

WHERE ARE WE NOW?

Current Situation: We are in the beginning stages of refinement of the core issue and research of the issue that we selected. Also keeping a constant flow of communication between agency members.

WHERE DO WE WANT TO BE?

To ... We want to have an internet capable product that will convey our idea of self censorship to our audience. by End of Spring Term

HOW WILL WE KNOW WE'VE ARRIVED?

Measurement of: How strong and how much confidence we have in our product. using Self evaluation on Continuously throughout the project and the final measurement at the end. (Agency and Clients)

WHAT ARE WE DOING TO GET THERE?

Marketing Strategy
We plan to achieve our objective(s) by: Reaching out to the audience and projecting morals and values for them to use on the internet.

Campaign Strategy
Key Messages: Think before you type and use self censorship and discretion on the internet.
Key Media: An internet based product.
Tonal/Brand Values: Be courteous and protect yourself to keep this medium of free speech available.

WHO DO WE NEED TO TALK TO?

Definition of target group: Anyone that is uses the internet to gain or contribute to the current information.
Insights into this target group: Our basic knowledge of socially acceptable morals and issues.

PRACTICALITIES AND APPROVALS

Budgets:
Timings:
Other Considerations: Internet based products.
Approvals: Yes we do.
Appendices (to be attached to brief):

180 word thanngg

-mike
180
The issue at hand is the internet and human rights. This issue covers from freedom of speech and censorship to racial prejudice and online monitoring. We want to engage our audience in a positive way informing them although the internet is an ideal place for gathering information and communications, and you are entitled to speak your mind, do so with discretion. While legislative proposals are threatening the rights to freedom of speech and privacy the ability to express ones feelings and opinions is becoming limited over this platform due to these proposals. We are being monitored and censored frequently while this may be ethically wrong we have helped to instigate it. Racial prejudice has been around forever while it still continues even across the internet where people incite racial and or ethnic hatred which has been an added cause to the censorship and monitoring and invasion of privacy to individuals. We have been given the ability to say whatever we want whenever we want and this privilege should not be abused. As easily as it is given to us it can be monitored and taken away. We are pushing our own limitations to the use of these rights and we should use the internet with discretion.

90
The issue at hand is the internet and human rights. This issue covers from freedom of speech and censorship to racial prejudice and online monitoring. Legislative proposals are threatening the rights to freedom of speech and privacy. The ability to express ones feelings and opinions is becoming limited over this platform due to these proposals. We want to engage our audience in a positive way informing them although the internet is an ideal place for gathering information and communications, and you are entitled to speak your mind, do so with discretion.

10
Express yourself over the internet but do so with discretion.

yoo i couldnt find any info about any issues on the mtn or anything but heres a site with a bunch of global issues or whateva
http://www.globalissues.org/