Client Brief

PROJECT MANAGEMENT

Project Title: Think Before You Type
Project Type: Global Issue Awareness
Job/Purchase No.: 9
Brand: D&J
Company: MHCC
Agency(s): D&J
Briefing Date: 4/17/2009

Client Team
Jack Schommer

Agency Team

WHERE ARE WE NOW?

Current Situation: We are in the beginning stages of refinement of the core issue and research of the issue that we selected. Also keeping a constant flow of communication between agency members.

WHERE DO WE WANT TO BE?

To ... We want to have an internet capable product that will convey our idea of self censorship to our audience. by End of Spring Term

HOW WILL WE KNOW WE'VE ARRIVED?

Measurement of: How strong and how much confidence we have in our product. using Self evaluation on Continuously throughout the project and the final measurement at the end. (Agency and Clients)

WHAT ARE WE DOING TO GET THERE?

Marketing Strategy
We plan to achieve our objective(s) by: Reaching out to the audience and projecting morals and values for them to use on the internet.

Campaign Strategy
Key Messages: Think before you type and use self censorship and discretion on the internet.
Key Media: An internet based product.
Tonal/Brand Values: Be courteous and protect yourself to keep this medium of free speech available.

WHO DO WE NEED TO TALK TO?

Definition of target group: Anyone that is uses the internet to gain or contribute to the current information.
Insights into this target group: Our basic knowledge of socially acceptable morals and issues.

PRACTICALITIES AND APPROVALS

Budgets:
Timings:
Other Considerations: Internet based products.
Approvals: Yes we do.
Appendices (to be attached to brief):