Client Brief Revised

PROJECT MANAGEMENT

Project Title: Crouching Text Hidden Meaning
Project Type: PSA
Job/Purchase No.: 1.27
Brand: D&J Waste Treatment Plant Inc.
Company: Mhcc
Agency(s): D&J Waste Treatment Plant Inc.
Briefing Date: June 4

Client Team

Agency Team

WHERE ARE WE NOW?

Current Situation: Rebuilding from the ground up on this project. Stated Objective: To bring awareness to the consumer on how to think before typing a message out.

WHERE DO WE WANT TO BE?

To ... We want to have an internet capable product that will convey our idea of self censorship to our audience. by 2 products by End of Spring Term

HOW WILL WE KNOW WE'VE ARRIVED?

Measurement of: The strength of our product and how well the message is conveyed using Our belief and confidence in the strength of our product on June 4 (Consumers, Teachers, and us)

WHAT ARE WE DOING TO GET THERE?

Marketing Strategy
We plan to achieve our objective(s) by: Conveying our ten word statement in a humorous fashion.

Campaign Strategy
Key Messages: Wise persons are those who think twice before typing once young grasshopper
Key Media: Internet based product
Tonal/Brand Values: Be courteous and protect yourself from possible unwanted incidents

WHO DO WE NEED TO TALK TO?

Definition of target group: Anyone and everyone with messaging capabilities. Corporations that use email as a main method of communication, people who send emails on a regular basis, young teens who text or instant message, bloggers, tweeters, myspacers, facebookers, etc
Insights into this target group: A basic knowledge of socially acceptable morals and issues. Persons which use any sort of messaging medium.

PRACTICALITIES AND APPROVALS

Budgets: Trillions
Timings: June 4
Other Considerations: NA
Approvals: By us
Appendices (to be attached to brief): NA