Target Audience

Target Audience Profile for Marketing

We have used this form to create a target audience profile (TAP). The information gathered here will be used to make decisions regarding messaging, branding, and communication vehicle selection.

Demographics

In the following table, we entered the information we needed in order to create a profile of our current or potential business contacts.

Usage information
Decision-maker or influencer?

• our product will be used for mainly for the masses to protect them from the higher ups. to keep the powers of the world from hindering the free speech of the internet and all application used on the internet. though it may be used by decision-makers and influences as a tool to influence others.


New, current, or previous user?

• The users of our product will be new user.


Type of user?

• The users will be periodical users.


Familiarity with product?

• no familiarity is required with our product.


Currently a user of a competitor’s product?

• Yes, if the competitor are countries or corporations that censor the internet.


If yes, which one?

• Countries such as China who heavily censor their internet to minor threats such as the US who only have some censorship.


Sources of information used to make purchase decisions?
(Type in order of priority.)

• Internet
• TV
• Magazines

Demographics information

Location:

• Worldwide

Gender:

• Both


Age:

• 15+


Nationality:

• NA


Education:

• Education of what can be found on the internet


Psychographics

In the following table, we entered information about our business and impressions regarding our company and its products.

Personal goals

• Come up with a product using the integrated media disciplines that we are a part of.

Professional goals and ambitions:

• To produce a self censorship campaign and have it placed on the internet for the masses to see.


Impressions and satisfaction

General impression of our product:

• The general impression of our product is to help prevent government censorship, corporate downfall and personal fallout. To promote but not to sell or make money.


General satisfaction with our product:

• Under Development


General impression of our company:

• The general impression of our company is to help each other out with current projects to successfully achieve our goals.

General satisfaction with our company:

• Satisfied


Perceived barriers to using our product:

• Governments, strong-headed people, lackadaisical people


Perceived opportunities for using our product:

• The internet and gatherings of any sort that have to do with free speech.


Perceived fears associated with using our product:

• Fears that we as a company are paranoid and also using our message in an ill or harmful manner.


Perceived enjoyment or benefits associated with using our product:

• Awareness of potentially life altering choices that may be harmful to ones social, spiritual and mental health.